Traffic But No Sales? Ultimate Store Review to Increase Sales

You’ve found a product to sell, you’ve
set up your dropshipping store, you’re running ads and… still no sales. Now what? In this video I’m going to share my strategies
for reviewing a dropshipping store to find out what needs to be fixed. When you’re a beginner dropshipper, it can
be frustrating to do all that work without any sales. But, failure is not the opposite of success,
it’s part of it! After helping hundreds of dropshippers, I’ve
noticed the same mistakes over and over again. Today, I’ll tell you what to look for to
optimize your store for more sales! By the end of this video, you’ll know: A simple store template to increase sales
What apps you need to boost conversions How to use analytics to optimize your store
for sales Ready to get started? Watch on. Hey everyone it’s Jessica from Oberlo. Today I’m going to show you how I review
dropshipping stores that aren’t seeing any sales. Dropshipping, by the way, is one of the easiest
ways to start an online business. Instead of buying tons of inventory for your
online store, you only order products when you get sales. Your supplier ships your orders for you, so
you can sell all over the world! But being a successful dropshipper requires
constant learning. Make sure you hit subscribe so you never miss
our weekly tutorials, dropshipper interviews, and product recommendations. To be a successful dropshipper you need to
embrace challenges. Succeeding in ecommerce is all about figuring
out what’s not working, and how to change it. If you’re not seeing any sales you might
start wondering if dropshipping even works. You’ve read success stories, and yet you
can’t seem to understand what’s so different about your store. After reviewing hundreds of dropshipping stores,
I can tell you exactly what sets high-profit stores apart from flailing stores. Today I’ll tell you how to implement the
same strategies that high-profit stores use to your store. Now, I’m going to assume that you’re already
driving traffic to your store. If you aren’t, check out our free Facebook
Ads course. It will show you step-by-step how to find
an audience and start driving traffic to your store! Alright, let’s dive into store review strategies! We’ll start on the store homepage. Throughout this video, we’ll look at a beginner
dropshipping store that sells leggings and a professional ecommerce store that sells
popcorn. Optimize the Banner Image Let’s begin reviewing your store by starting
with the banner image. Throughout this store review, it’s important
to put yourself in your customer’s shoes. Customers have low attention spans. It’s up to you to grab their attention and
make it easy for them to shop. Usually one of the first things customers
notice is the banner image, right here. Your banner image should be a high-quality
photo of a product, or a photo that is relevant to your niche. If you use low-quality images, you could turn
off customers. But don’t worry; you don’t need to be
a photographer to get high-quality images for your banner. These images are from Unsplash, a free stock
photo website. You can also check out Burst by Shopify for
product-specific stock photos. I’ll leave links to both of those sites
below. As I said, however, your photos don’t need
to be of the product your selling. You can also use photos that relate to your
branding. For example, a photo of someone lounging in
a pool or on the beach would work great if you’re selling sunglasses. As you continue reviewing your store, consider
your store’s menus. 2. Organize Store Menus Store menus appear near the top, or sometimes
on the side of, your store homepage. Menus link to other pages of your online store. Menus should make it easier for customers
to find your product, learn about your brand, and get in touch with you. There are four standard menu options that
I recommend for online stores. These are: Returns, Shipping, About and Contact
information. Each of these menu options can link to a separate
page in your Shopify store. You can also combine Returns and Shipping
information, or include them in an FAQ. You might be wondering whether all of these
pages are necessary. But again, think about your customer’s experience. If your customer is shopping for a gift for
a friend’s birthday, they will want to know about shipping times. After all, they wouldn’t want to receive
a product after their friend’s birthday has come and gone. But if that customer can’t find any information
about shipping times, and if they can’t find any way to contact you and ask about
shipping times, you’ll lose that sale! As you can see on Pipcorn, there is an About,
Contact, and FAQ page that has all relevant information. If you click on the FAQ, you even see information
about shipping outside the United States. The leggings dropshipping store nests an About
us, FAQ and Contact Page under the “About” menu option. This makes it just a little hard to find. If I were reviewing this store, I would suggest
the store owner make those page a bit more obvious. One thing I do like here is the Size Guide. If you’re selling a product that comes in
different sizes, is difficult to use, or is only compatible with certain devices, make
a separate page with that information. Then include the page in your header menu
so customers can find it easily. You may have noticed that both the leggings
store and Pipcorn have a banner advertising free shipping. While it may seem like a small detail, advertising
free shipping can have a huge impact on your sales. Studies show that only 35% of shoppers are
willing to pay for shipping. If the other 65% are browsing your store and
don’t see free shipping, they may leave. As you’re setting up your store menu, don’t
spend hours working on your About Us page. Check out our video afterwards that outlines
exactly how to create an effective About Us page. Uploading High-quality images and creating
a helpful store menu are the first steps to creating a trustworthy store that get sales. My next strategy might seem obvious, but I’ve
seen many dropshippers skip it. 3. Highlight Products on the Homepage You must highlight one, or a few products
spotlighted on your store’s homepage. Even if you are selling hundreds of products,
it’s important to draw your customer’s attention to your most eye-catching ones. If your customer has to click through a collection
to see a product, you might lose them! I suggest highlighting a product at the very
top of your homepage or just below the banner image. This way your customer sees it right away. I love the way Pipcorn does this. Right after the banner image, Pipcorn highlights
its best selling products. Pipcorn offers more than 3 products, but this
formatting drives customers to high-converting product pages right away. When selecting products to highlight on your
home page, choose products that have eye-catching photos and well-written product descriptions. Remember, this may be the last thing your
customer will read before pressing the add to cart button. If you’re looking for help writing high-converting
product descriptions, check out our video here. I’ll also link to it in the description
below! Once you have your homepage squared away,
you can start to look at other tools to help you boost conversions. By tools, I means apps! The Shopify App store has a wide variety of
apps that you can use to help increase your sales. Although there are many to choose from, I
suggest two to start. 4. Create a Sense of Urgency The first is an app that creates urgency. As a dropshipper, your ideal customers are
impulse buyers. Impulse buyers make purchases because they
see something they want and they feel like they need it now! Urgency apps help to reinforce that feeling. If your customers don’t feel a sense of
urgency, they may decide to save their money or go comparison shopping. Countdown timers are a great way to create
a sense of urgency. The Shopify App store has a wide selection
of countdown timers that you can load onto your product pages. When customers see that they only have so
much time to take advantage of a sale, they will be more inclined to buy. While impulse buyers are great, you’ll get
lots of store visitors who are interested in your product but don’t buy right away. But just because they don’t buy right away
doesn’t mean they never will! 5. Collect Emails That’s why I suggest you install an app
that collects emails. There are many email marketing apps in the
Shopify App store. You can use almost all of these apps to email
potential customers about sales and special offers. The average customer needs to see a product
3-7 times before they make a purchase–so keep those emails coming! It’s a good idea to offer an incentive to
store visitors so they give you their email. Pipcorn does this well: they offer a 15% discount
code in exchange for an email address. The leggings store does this too. Store visitors have a chance to win a free
pair of leggings if they enter their email. Every month, the dropshipping merchant picks
one new email signup and gives them an individual coupon good for one pair of leggings. There are many more apps that can help increase
stores conversions. However, these are the two that are most popular
with dropshippers. It’s time for the last strategy for optimizing
your store for sales. 6. Understand Your Analytics You’ve got to understand your analytics. Whether you’re running online ads, focusing
on SEO, or simply trying to drive traffic through your store’s social media, it’s
important to track store visitor behavior. Remember, I’m assuming that you’re already
driving some traffic to your store. If you’re not yet, I suggest watching our
Facebook Ads Course or Free Traffic video to get started. I’ll link to them in the description down
below. Every Shopify plan comes with an Analytics
section that you can access from your admin. Here, you can find information to help you
understand why you’re not getting sales. Your Analytics dashboard has a wealth of information. While it’s all helpful, I’ll highlight
a few of the most important sections to look at. The first dashboard section to look at is
Online store sessions by location. This shows you a breakdown of what countries
your store visitors are coming from. You can use this information to advertise
to the countries that are already sending you the most visitors. For example, this leggings store gets the
most traffic from the U.S., Germany, and the UK. The store owner would do well to advertise
to these countries rather than, say, Ireland, Australia, or New Zealand. You can also use this information to decide
whether you want to translate your store or use a converter. For example, this leggings store gets enough
visitors from the EU and the UK that a currency converter app might be helpful. That would allow visitors to see stores prices
in Euros and Pounds respectively. Remember, your customers will be charged in
your main currency at checkout. This would be another great piece of information
to include in your store’s FAQ! The Second dashboard section I suggest reviewing
is Online store sessions by device type. If you are seeing a lot of your traffic coming
from mobile, then it’s important to test your storefront and product pages on your
mobile device. You can do this on your own phone: just pull
up your store on your mobile device and try going through checkout. Ask yourself: is the text legible? Are the buttons easy to use? Is it easy to navigate the menus? You can also see what your store looks like
on mobile within Shopify. Just go to Online Store>Customize. At the very top, click the mobile icon. Now you can adjust your store design so that
it looks great on smaller screens. Let’s go back to the Dashboard. The last section I suggest looking at is the
Top Landing Pages by Session. This will show you a breakdown of exactly
how many people visit your store, look at the products, and even reach the checkout. You can use this information to optimize your
store. If your traffic is only visiting your storefront
and not clicking on products, then you might need to work on your homepage. Are the images crisp and compelling? Do you highlight at least one product? Is it easy for visitors to browse your catalogue? If your traffic is visiting your product pages
but not checking out, then you might need to work on your product pages. Use high-resolution images and write your
own product descriptions. Let me repeat that: write your own product
descriptions! Don’t rely on Aliexpress for that one. Now I’d love to hear from you. When reviewing a store, Is there anything
you look for that I didn’t mention here? Let me know in the comments below! I’ll chime in with my thoughts. Thanks for watching. Until next time, learn often, market better,
and sell more.

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