Product Photography – Choosing the right lens
Product Photography – Choosing the right lens

Hi, welcome to Pixel Viilage, my name is
Ravi Dhingra I’m a lifestyle photographer based out of New Delhi. I
specialize in interiors and architectural photography. I do a lot of
product, food and people photography also. So photographers face this problem when
they are taking pictures of products or when they are doing food shots, they use
different objects of different shapes and different sizes. Like if I say, pick
up these two things out here one is smaller than the other. Bottle is larger
and the cup is smaller. So when you do, when the short is taken, sometimes it
appears, that the cup and bottles are of the same size. Or, if we have three
products something like three cups of the same size, they should appear of the same
size in your photographs, one should not look look bigger than the other. So and
also the shape of the object the bottle has been designed in a certain shape the
cup has been designed in a certain shape so the shape of the object should not
get distorted in your photographs. So today’s session is all about getting the
right perspective and the right shape in your photographs. So we have created a
small setup here I am using three cups here which are exactly identical. They
have the same shape, same color, everything is same here, the pattern
everything is same here. And we have a small wooden base here which is going to
just add some character to the whole situation so all setting out here. I’m
using the continuous available light here. And I’m going to take two shorts
one at wide-angle lens and one at telephoto lens. First wide-angle lens
which is approximately 18 mm focal lengths equivalent to 27 mm focal length
on a full frame camera. Another picture I’ll going to take are at around 70mm focal length. My camera is a crop sensor camera, so 70 mm becomes roughly
approximately 105 mm for a full-frame camera. So approximately 100 mm focal
length. One will be shot at around 27 mm focal length and one will be shot at
approximately 100 mm focal length. I am creating three levels here, placing the
cups in three levels here, three planes are getting created. This particular cup
first cup comes closest to my camera, and this particular goes away from the
father’s from the camera. So let us take the shots and see how it works. So first
short is being taken at around 18 mm which is equivalent to 27 mm in a
full-frame camera body. I just need to do some fine-tuning bit of fine-tuning here
so that the difference is obvious in the photographs. So I’m going very close
almost at the minimum focusing distance here. Yeah, this looks good I’m going to
go back now and take the same shot at around 70 mm focal length. Yeah this is
good. So let’s see these pictures on the desktop or the computer how the
perspective has changed when I’m closer and I’m using a wide angle lens and
when I move further away and use a telephoto lens at a distance at a
distance of around 4 to 5 feet from the products. I have copied both the images
on the computer one picture which was taken at 18 mm on my camera which is
equivalent to 27 on a full frame camera. And the other images which was as
which was taken at around 70 mm focal length equivalent to 105 mm
approximately on a full frame camera. If I see the left image out here, then the
first cup appears to be very big and the last cup which is away from the camera
looks very small. There’s a reason for that. The thing is that I went too close
to the subject and the optical principle is that things which are near the camera
appears to be bigger than which things which are away from the camera. In the
shot where I use 70 mm focal length I was away from the subject almost 4 to 5
feet away from the subject so I was able to get a good balance in the perspective.
So in this picture which was taken at 70 mm focal length, the cups are looking
perfectly fine even the shape and the size they look very identical there’s
not much difference in the photographs. But in the picture which is taken at 18
mm focal length the obvious the difference is too obvious and the wide
angle has even like, since it was 18 mm it’s a wide angle lens. If
the wide-angle lens is not used properly it has a tendency to distort the subject.
That’s why the picture on the right side which is taken at 70mm that’s the way
you should be taking the picture from a distance and using a telephoto lens. So it is very important to keep these things in mind by not going too close to
the subject and using the correct focal length to capture because when you talk
of product photography food photography the scaling is very important how you
use different props. There the different props have a particular size, so they should
look the way they are there should not be any distortion in your photographs. So
practice this part when you take pictures at different focal lengths and
try it yourself that at what particular focal length you are able to get that
perfect shot where all the equal sized objects they look the same. I hope you
find that we do informaitve and if you’ve liked the video kindly share it
with your friends and hope to see you soon again. Bye for now

32 thoughts on “Product Photography – Choosing the right lens”

  1. JR Simpatiko says:

    What happened?

  2. kunal joshi says:

    Another amazing video😍😍

  3. SMT Malayalam says:


  4. Neuro Saiens says:

    Nice eample to explain this Mr. Ravi!! I have two important points to clarify in this:
    1. At 2.26 in this video, I believe you wanted to say a CROP body and not FULL FRAME body.

    2. As I see, you were using a Canon camera and they use a crop factor of 1.6x and not 1.5x as in Nikon cameras. Thus the 18mm lens on Canon crop sensor camera would become 28.8mm, and surely on a Nikon crop sensor would become 27mm.

    Mr. Radhakrishnan (missed you!!) is surely seems to be a Nikon fan!!

    You guys at Pixel Village are terrific and I eagerly await your uploads! Please consider launching a (paid) platform where you guys can mentor people like us on a "REALTIME DIAGLOGUE/INTERACTIVE" setup.


  5. Viswanathan T says:

    This is not as informative as previous videos..

  6. Shiyas Ali says:

    optical principle is….anglular mass of object is inversely propotionl to the distace of camera to object

  7. Shiyas Ali says:

    sir if yoy do a vesio about pixel,pixelates,resolution, pixel area etc…it will be nice



  9. sha eswar says:

    Great … thanks again

  10. Eklavya Verma says:

    I am a food photographer, and a BIG fan of my 100mm macro lens! I find wide angle lenses distort my carefully placed and styled shots to a great degree, and don't like that look.
    However for overhead shots (flatlays), I see a lot of food photographers default to the 16-35mm equivalent in their system of choice, and yet don't get perspective distortion in their images. Any reasons they don't choose to climb further up and use longer focal lengths? Are they using a composition technique I'm not aware of? Any help would be appreciated! Thanks!

  11. Utkarsh Gupta says:

    I love to watch your videos though i don't have a dslr. I try your tricks on my phone's

  12. Rahul Tandon says:

    Keventer's Squad πŸ‘ŠπŸ˜‚

  13. Vaagai Studio Tirupattur says:

    Why lighting is different each cup?

  14. Pranam Shreedhar says:

    it's 1.5x crop factor in crop sensors and 70mm will equivalent to 105mm in crop sensor whereas in video you've said it as fullframe everywhere πŸ˜‘

  15. Pranav Pavithran says:

    Great presentation . Conveyed a very big idea with simple situation and products in such a way that everybody will understand it correctly….well done sir. Thanks pixel viilage for these helpfull lessons.

  16. soniya nirala says:


  17. Dew Star says:

    I am going to shoot diamond jewelry which is a necklace as it is big object when compared to other jewelry i used focus stacking to get sharp images but i still i didn't get the stones sharp as i expected .so is there a solution for this situation .i used a 100mm canon macro lens for this..your words may enlighten me..

  18. Bala Rahul says:

    hi sir,
    i got confused a with crop factor.
    in a crop sensor, 18mm will be equivalent to 27mm or in full frame?

  19. MOHD BABAKHAN says:

    Nice sir

  20. Vishal Kumar says:

    Sir please guide me. I want to do photography as a serious "side hobby", I am planning for 35mm lens. Can you make a guide. Please? And how can i earn some side money from this hobby.
    Earning money is not my main crux from photography, but it would be a nice way to just get motivated how shooting pictures can be rewarding. For word , i have a D7100 , and a kit lens 35-105.

  21. Ankesh Gavit says:

    Sir ji thoda has bi Liya karoooo

  22. Domnic Johnson says:

    which lens should I buy for product which are 1 inch to 3 feet in size ? I have a full frame Canon camera. Thanks

  23. easy 2 easy says:


  24. Subhojyoti Das says:

    But the 27mm shot is more appealing than the 105mm shot

  25. Amit Kumar Banerjee says:

    Thanks for the info

  26. Marco Alcoseba says:

    Isnt the crop factor for canon x1.6 and nikons is x1.5?

  27. HRISHABH says:

    This is very much needed sir. These are the real stuffs that we need. I know it's too much to ask for free. But knowledge grows by sharing sir.πŸ˜… YouTube really lacks these real lessons. The diamonds!! Please make more videos like this. Thanks a lot!! πŸ™‚

  28. Kunal Sil says:

    Nice cups …

  29. Diego says:

    Thank you! very nice video and entertaining ! πŸ™‚ keep it up!

  30. SSR Gear says:

    Thank You alot <3

  31. Shivani Issar says:

    From where can we learn it professionally?

  32. Sonika Agarwal says:

    Nice and informative

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